TOMBOY X: DEFINE YOURSELF. FOR YOURSELF.
Lifestyle campaign with IRL couple Vicci Martinez and Emily Tarver and their friends showcasing tomboyx’s gender inclusive activewear.
_ project team
Tonya Clinton: Creative Director
_ services provided
Creative Direction
Executive Consulting
_ collaborators
Sarra Fleur Abou-El-Haj: Photographer
Cate Sheehy: Stylist
Andie Markoe-Byrne: Makeup
Hervé Claude: Hair
Lauren Barh: Set Design
Jennifer Rosenblum: Producer
↳ Campaign creative direction crossed all media - print, online, social.
The perfect casting and crew make the magic.
So good.
So real.
So fun.
![Window blind, Flash photography, Comfort, Wood, Happy](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/w9MjmGwHpw.jpg)
![Facial expression, Joint, Hairstyle, Photograph, Shoulder, Muscle, Product, Black, Human, Fashion](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/ig_4-GS2uz.jpg)
![Flash photography, Joint, Shoulder, Stomach, Leg, Window, camisoles, Waist, Thigh, Elbow](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/dMB16lO0Tg.jpg)
![Active tank, Human body, Flash photography, Face, Eye, Stomach, Neck, Sleeve, Comfort, Waist](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/M5nQE96xSw.jpg)
![Human body, Joint, Head, Shoulder, Comfort, Couch, Leg, Neck, Sleeve, Knee](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/Lv5753k-TH.jpg)
![Picture frame, Vision care, Smile, Shoulder, Comfort, Thigh, Knee, Eyewear, Happy](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/PSAUMr1GNw.jpg)
![studio couch, Interior design, Furniture, Window, Comfort, Wood, Table, Floor, Flooring](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/mnFiB6O8o1.jpg)
![Vision care, Flash photography, Glasses, Joint, Hairstyle, Shoulder, White, Standing, Eyewear, Thigh](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/wVAeLn04uJ.jpg)
![Interior design, Window, Sleeve, Comfort, Waist](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/nKJKF1jWEO.jpg)