Lifestyle campaign with IRL couple Vicci Martinez and Emily Tarver and their friends showcasing tomboyx’s gender inclusive activewear.

_ project team

Tonya Clinton: Creative Director

_ services provided

Creative Direction
Executive Consulting

_ collaborators

Sarra Fleur Abou-El-Haj: Photographer

Cate Sheehy: Stylist

Andie Markoe-Byrne: Makeup

Hervé Claude: Hair

Lauren Barh: Set Design

Jennifer Rosenblum: Producer

Campaign creative direction crossed all media - print, online, social.

The perfect casting and crew make the magic.
So good.
So real.
So fun.

Window blind, Flash photography, Comfort, Wood, Happy
Facial expression, Joint, Hairstyle, Photograph, Shoulder, Muscle, Product, Black, Human, Fashion
Flash photography, Joint, Shoulder, Stomach, Leg, Window, camisoles, Waist, Thigh, Elbow
Active tank, Human body, Flash photography, Face, Eye, Stomach, Neck, Sleeve, Comfort, Waist
Human body, Joint, Head, Shoulder, Comfort, Couch, Leg, Neck, Sleeve, Knee
Picture frame, Vision care, Smile, Shoulder, Comfort, Thigh, Knee, Eyewear, Happy
studio couch, Interior design, Furniture, Window, Comfort, Wood, Table, Floor, Flooring
Vision care, Flash photography, Glasses, Joint, Hairstyle, Shoulder, White, Standing, Eyewear, Thigh
Interior design, Window, Sleeve, Comfort, Waist