![Rectangle, Beige, Wood](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/T83rxQL2N4.gif)
DRESSBARN: REBRAND
Repositioned a wear-to-work legacy brand focused on the lifestyle of the 50+ woman, using real customers as the models and voice of the brand.
_ project team
Lynette Cortez: Creative Director
Tonya Clinton: Art Director
Kristen Male: Art Director
_ services provided
Branding
Creative Direction
Executive Consulting
InHouse / Agency Partner
_ collaborators
Tom Schirmacher Photographer
Daymion Mardel, Photographer
Sarah Gore Reeves, Stylist
Jennifer Rosenblum, Executive Producer
![Sleeve, Font, Rectangle](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/jcZGQMYzy7.jpg)
![People in nature, Jheri curl, Flash photography, Face, Smile, Skin, Lip, Watch, Eyebrow, Happy](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/HZwfWzxX1m.jpg)
![](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/0F_KJ2RWdB.jpg)
![People in nature, Shoulder, Smile, Textile, Gesture, Happy, Pink](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/_ZoI01rJ-B.jpg)
![Facial expression, Face, Hand, Outerwear, Arm, Photograph, Dress, Leg, Human, Product](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/TKDIHcdP9z.jpg)
![Human body, Flash photography, Hair, Joint, Lip, Shoe, Shoulder, Leg, Muscle, Fashion](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/6BSPfLXXle.jpg)
![Flash photography, Nose, Smile, Cheek, Skin, Lip, Chin, Eyebrow, Eyelash, Mouth](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/0F4SbEoSA7.jpg)
![One-piece garment, Human body, Flash photography, Day dress, Sleeve, Waist, Thigh, Gown](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/YQ8DCDJ9hs.gif)
The campaign’s sun-kissed lighting gave the models a natural glow.
Real women. Real stories. A rebirth of the 60+ year old brand.
Your life.
Your style.
Your time.
![Natural material, Shoe, Product, Textile, Sleeve, Beige, Collar](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/mC5PzCIvFJ.png)
![Joint, Shoe, Hairstyle, Leg, White, Black, Human, Smile, Standing, Black-and-white](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/euadq2YV-l.gif)