Rectangle, Beige, Wood


Repositioned a wear-to-work legacy brand focused on the lifestyle of the 50+ woman, using real customers as the models and voice of the brand.

_ project team

Lynette Cortez: Creative Director
Tonya Clinton: Art Director
Kristen Male: Art Director

_ services provided

Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

Tom Schirmacher Photographer

Daymion Mardel, Photographer
Sarah Gore Reeves, Stylist

Jennifer Rosenblum, Executive Producer

Sleeve, Font, Rectangle
People in nature, Jheri curl, Flash photography, Face, Smile, Skin, Lip, Watch, Eyebrow, Happy
People in nature, Shoulder, Smile, Textile, Gesture, Happy, Pink
Facial expression, Face, Hand, Outerwear, Arm, Photograph, Dress, Leg, Human, Product
Human body, Flash photography, Hair, Joint, Lip, Shoe, Shoulder, Leg, Muscle, Fashion
Flash photography, Nose, Smile, Cheek, Skin, Lip, Chin, Eyebrow, Eyelash, Mouth
One-piece garment, Human body, Flash photography, Day dress, Sleeve, Waist, Thigh, Gown

The campaign’s sun-kissed lighting gave the models a natural glow.

Real women. Real stories. A rebirth of the 60+ year old brand.

Your life.
Your style.
Your time.

Natural material, Shoe, Product, Textile, Sleeve, Beige, Collar
Joint, Shoe, Hairstyle, Leg, White, Black, Human, Smile, Standing, Black-and-white