Bicycle wheel, Cloud, Sky, Tire, Fashion, Billboard, Art


“The Story of I” campaign was developed to showcase creative collaborations between the jewelry brand, model Kendall Jenner, and world-class photographers Ryan McGinley and Alex Prager.

Face, Joint, Skin, Head, Eye, Shoulder, Eyebrow, Eyelash, Muscle, Neck
Body jewelry, Flash photography, Nose, Lip, Hand, Eyebrow, Mouth, Eyelash, Neck, Gesture
Flash photography, Vision care, Hair, Skin, Lip, Shoulder, Eyelash, Neck, Eyewear, Sleeve
People in nature, Flash photography, Glasses, Water, Sunglasses, Sky, Goggles, Beach, Happy
Output device, Personal computer, Photograph, White, Product, Gadget, Gesture, Fedora
Natural material, Creative arts, Photograph, Green, Blue, Black, Neck, Fashion, Gesture, Aqua

_ project team

Lynette Cortez: Creative Direction

_ services provided

Creative Direction
Executive Consulting

_ collaborators

Ryan McGinley, Photographer

Alex Prager, Photographer

Jennifer Rosenblum, Executive Producer

Amir Zia, Creative Director

Creative direction for cross-channel campaign: print, online, social.

Building, Infrastructure, Tree, Vehicle, Art, Sidewalk, Window, Billboard
People in nature, Human body, Flash photography, Fur clothing, Beard, Dress, Happy, Sunlight
Forehead, Nose, Cheek, Skin, Lip, Chin, Eyebrow, Shoulder, Eyelash, Muscle
Body jewelry, Hair, Glasses, Skin, Hand, Hairstyle, Arm, Muscle, Sunglasses, Eyelash
Vision care, Lip, Hairstyle, Shoulder, Eyebrow, Muscle, Sunglasses, Goggles, Green, Eyewear
Forehead, Nose, Hair, Skin, Head, Lip, Chin, Eyebrow, Shoulder, Eye
Automotive design, Building, Eyewear, Architecture, Flooring
Material property, Product
Flash photography, Joint, Skin, Lip, Eyebrow, Shoulder, Eyelash, Muscle, Neck, Makeover
Hair, Skin, Lip, Chin, Hairstyle, Eyebrow, Shoulder, Eyelash, Human, Azure

Old Hollywood glamour was how Alex Prager visualized the campaign for the Spring launch.

The “Story of I” OOH campaign in NYC.

The Fall/Holiday catalogue featured KJ and the Cherish Collection.

Neiman Marcus featured the “Story of I” campaign.