
KJ X IPPOLITA: FALL & SPRING CAMPAIGNS
“The Story of I” campaign was developed to showcase creative collaborations between the jewelry brand, model Kendall Jenner, and world-class photographers Ryan McGinley and Alex Prager.






_ project team
Lynette Cortez: Creative Direction
_ services provided
Creative Direction
Executive Consulting
_ collaborators
Ryan McGinley, Photographer
Alex Prager, Photographer
Jennifer Rosenblum, Executive Producer
Amir Zia, Creative Director
↳ Creative direction for cross-channel campaign: print, online, social.











Old Hollywood glamour was how Alex Prager visualized the campaign for the Spring launch.
The “Story of I” OOH campaign in NYC.
↳ The Fall/Holiday catalogue featured KJ and the Cherish Collection.
↳ Neiman Marcus featured the “Story of I” campaign.