contact

Bicycle wheel, Cloud, Sky, Tire, Fashion, Billboard, Art

KJ X IPPOLITA: FALL & SPRING CAMPAIGNS

“The Story of I” campaign was developed to showcase creative collaborations between the jewelry brand, model Kendall Jenner, and world-class photographers Ryan McGinley and Alex Prager.

Face, Joint, Skin, Head, Eye, Shoulder, Eyebrow, Eyelash, Muscle, Neck

Body jewelry, Flash photography, Nose, Lip, Hand, Eyebrow, Mouth, Eyelash, Neck, Gesture

Flash photography, Vision care, Hair, Skin, Lip, Shoulder, Eyelash, Neck, Eyewear, Sleeve

People in nature, Flash photography, Glasses, Water, Sunglasses, Sky, Goggles, Beach, Happy

Output device, Personal computer, Photograph, White, Product, Gadget, Gesture, Fedora

Natural material, Creative arts, Photograph, Green, Blue, Black, Neck, Fashion, Gesture, Aqua

_ project team

Lynette Cortez: Creative Direction

_ services provided

Creative Direction
Executive Consulting

_ collaborators

Ryan McGinley, Photographer

Alex Prager, Photographer

Jennifer Rosenblum, Executive Producer

Amir Zia, Creative Director

↳ Creative direction for cross-channel campaign: print, online, social.

Building, Infrastructure, Tree, Vehicle, Art, Sidewalk, Window, Billboard

People in nature, Human body, Flash photography, Fur clothing, Beard, Dress, Happy, Sunlight

Forehead, Nose, Cheek, Skin, Lip, Chin, Eyebrow, Shoulder, Eyelash, Muscle

Body jewelry, Hair, Glasses, Skin, Hand, Hairstyle, Arm, Muscle, Sunglasses, Eyelash

Vision care, Lip, Hairstyle, Shoulder, Eyebrow, Muscle, Sunglasses, Goggles, Green, Eyewear

Forehead, Nose, Hair, Skin, Head, Lip, Chin, Eyebrow, Shoulder, Eye

Automotive design, Building, Eyewear, Architecture, Flooring

Flash photography, Joint, Skin, Lip, Eyebrow, Shoulder, Eyelash, Muscle, Neck, Makeover

Hair, Skin, Lip, Chin, Hairstyle, Eyebrow, Shoulder, Eyelash, Human, Azure

Old Hollywood glamour was how Alex Prager visualized the campaign for the Spring launch.

The “Story of I” OOH campaign in NYC.

↳ The Fall/Holiday catalogue featured KJ and the Cherish Collection.

↳ Neiman Marcus featured the “Story of I” campaign.

BACK TO WORK

NEXT PROJECT