LANE BRYANT: BRANDING
Partnered with the size-inclusive brand to evolve the look, feel, voice, and brand projection, driving increased sales and social engagement.
_ project team
Lynette Cortez: Creative Director
Renée Cerro: Art Director
Tonya Clinton: Art Director
Kristen Male: Art Director
_ services provided
Branding
Creative Direction
Executive Consulting
InHouse / Agency Partner
_ collaborators
Coliena Rentmeester, Photographer
Kim Ficaro, Prop Stylist
Guy Merin, Video
Cassie Robinson, Stills
↳ Deconstructing a legacy logo.
By creating a fashion forward direction and more compelling shopping experience, the brand’s unique, time-tested story could be told with a fresh perspective.
↳The new tagline plays off the brand legacy in a thought provoking & powerful way.
↳ Casting was key: we brought new faces into the mix that are fashion-forward & approachable.
