ascena Brands: Loft lOVES...
An emotional campaign that leaned into what loyal customers always loved about the brand, reestablishing Loft as the all-day, any-day wardrobe go-to.
_ project team
Lynette Cortez: Creative Director
Renée Cerro: Art Director
Tonya Clinton: Art Director
Kristen Male: Art Director
_ services provided
Branding
Creative Direction
_ collaborators
Squire Fox, Photographer
Rolando Beauchamp, Hair