LOFT: BE WHAT YOU FEEL

Holiday campaign that used more emotional storytelling to give Loft customers their holiday wish: the chance to get back into fashion.

_ project team

Lynette Cortez: Creative Director
Renée Cerro: Art Director
Tonya Clinton: Art Director
Kristen Male: Art Director

_ services provided

Branding
Creative Direction

_ collaborators

Coliena Rentmeester, Photographer
Sarah Gore Reeves, Stylist
Rolando Beauchamp, Hair
Laura Stiassni, Makeup
Kim Ficaro, Prop Stylist
Teddy Nelson, Video
Cassie Robinson, Stills

Shoe, Shoulder, Leg, Sleeve, Eyewear, Thigh, Knee, Wood, Cool, Waist

Outdoor furniture, Rectangle, Table, Wood, Chair, Comfort

Smile, Lip, Outerwear, Cap, Organ, Textile, Sleeve, Gesture, Pink, Headgear

Smile, Organ, Cap, Sleeve, Gesture, Headgear, Wood, Happy, Waist

Joint, Outerwear, Arm, Shoulder, White, Black, Neck, Fashion, Sleeve, Waist

Dress shirt, Hand, Outerwear, Tartan, Textile, Sleeve, Plaid, Collar, Denim

Human body, Face, Footwear, Joint, Lip, Shoe, Hairstyle, Shoulder, Leg, Tartan

Black FriYAY kicked off Loft’s biggest day of shopping.

Merry and bright. Elevated styles and joyful storytelling created excitement throughout the holiday.

Forehead, Nose, Face, Cheek, Skin, Head, Lip, Chin, Outerwear, Eyebrow

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