Flash photography, Hair, Furniture, Arm, Leg, Muscle, Black, Comfort, Thigh, Dress


An updated brand identity of “sexy”—playful, modern, and relevant to the model’s personality—drove new engagement with the VS customer.

Flash photography, Lingerie top, Lip, Hand, Muscle, Mouth, Eyelash, Purple, Gesture, Finger
Musical instrument, Lingerie top, Leg, Muscle, Guitar, Fashion, Thigh, Waist
Lingerie top, Leg, Brassiere, Swimwear, Neck, Sleeve, Thigh, Waist, Undergarment
Joint, Shoulder, Hairstyle, Arm, White, Black, Neck, Eyewear, Sunglasses, Textile
Flash photography, Thigh, Knee
Swimsuit top, Human body, Flash photography, Hair, Leg, Stomach, Brassiere, Swimwear, Waist
Flash photography, Hairstyle, Leg, Purple, Dress, Pink, Thigh, Happy
Flash photography, Joint, Shoulder, Neck, Waist, Thigh
Human body, Lingerie top, One-piece swimsuit, Joint, Shoe, Leg, Neck, Waist, Swimwear, Thigh
Skin, Lip, Hand, Eyebrow, Shoulder, Eyelash, Organ, Human, Neck, Jaw
Flash photography, Lip, Fashion, Neck, Waist, Thigh
Sleeve, Font
Lingerie top, Tie, Comfort, Brassiere, Waist, Undergarment, Swimwear
Fashion design, Gravure idol, Hair, Shoulder, Neck, Sleeve, Waist, Thigh
Creative arts, Material property, Rectangle, Textile, Font, Line

_ project team

Lynette Cortez: Creative Direction

_ services provided

Creative Direction

Adding an element of playfulness was transformational for this brand.

The new brand elevation remained true to the DNA of VS.

Delivered a modern, sexy, and aspirational look and feel for the VS Holiday catalogue: from packaging to typography, print to online.

A little cheeky, a lot flirty.