
VICTORIA'S SECRET: SPECIALTY CATALOGuES
An updated brand identity of “sexy”—playful, modern, and relevant to the model’s personality—drove new engagement with the VS customer.















_ project team
Lynette Cortez: Creative Direction
_ services provided
Rebranding
Repositioning
Creative Direction
Adding an element of playfulness was transformational for this brand.
The new brand elevation remained true to the DNA of VS.
↳ Delivered a modern, sexy, and aspirational look and feel for the VS Holiday catalogue: from packaging to typography, print to online.
A little cheeky, a lot flirty.