![Flash photography, Hair, Furniture, Arm, Leg, Muscle, Black, Comfort, Thigh, Dress](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/8dyb-wb7zn.jpg)
VICTORIA'S SECRET: SPECIALTY CATALOGuES
An updated brand identity of “sexy”—playful, modern, and relevant to the model’s personality—drove new engagement with the VS customer.
![Flash photography, Lingerie top, Lip, Hand, Muscle, Mouth, Eyelash, Purple, Gesture, Finger](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/Wr7ABqDILe.jpg)
![Musical instrument, Lingerie top, Leg, Muscle, Guitar, Fashion, Thigh, Waist](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/g9mNvgdo9G.jpg)
![Lingerie top, Leg, Brassiere, Swimwear, Neck, Sleeve, Thigh, Waist, Undergarment](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/xahZasF1RV.jpg)
![Joint, Shoulder, Hairstyle, Arm, White, Black, Neck, Eyewear, Sunglasses, Textile](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/6o6SwQQvCC.jpg)
![Flash photography, Thigh, Knee](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/t-nNSBzC2e.jpg)
![Swimsuit top, Human body, Flash photography, Hair, Leg, Stomach, Brassiere, Swimwear, Waist](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/qgSV7SxhzX.jpg)
![Flash photography, Hairstyle, Leg, Purple, Dress, Pink, Thigh, Happy](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/cPSznl_7iK.jpg)
![Flash photography, Joint, Shoulder, Neck, Waist, Thigh](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/Bg2MmJraPK.jpg)
![Human body, Lingerie top, One-piece swimsuit, Joint, Shoe, Leg, Neck, Waist, Swimwear, Thigh](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/3LQg1bNJuF.jpg)
![Skin, Lip, Hand, Eyebrow, Shoulder, Eyelash, Organ, Human, Neck, Jaw](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/lizxQ26CDg.jpg)
![Flash photography, Lip, Fashion, Neck, Waist, Thigh](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/42B6zMWCli.jpg)
![Sleeve, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/uprrnlIHrI.jpg)
![Lingerie top, Tie, Comfort, Brassiere, Waist, Undergarment, Swimwear](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/3Vj8ciVqxK.jpg)
![Fashion design, Gravure idol, Hair, Shoulder, Neck, Sleeve, Waist, Thigh](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/bt39vUnx3F.jpg)
![Creative arts, Material property, Rectangle, Textile, Font, Line](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/7Qt8NvvKIN.gif)
_ project team
Lynette Cortez: Creative Direction
_ services provided
Rebranding
Repositioning
Creative Direction
Adding an element of playfulness was transformational for this brand.
The new brand elevation remained true to the DNA of VS.
↳ Delivered a modern, sexy, and aspirational look and feel for the VS Holiday catalogue: from packaging to typography, print to online.
A little cheeky, a lot flirty.