MANSUR GAVRIEL: DANCE CAMPAIGN

With the Dance campaign, Mansur Gavriel set out to expand its presence in the footwear category and drive awareness beyond bags. The new ballet flat—designed in New York and crafted in Italy—was engineered for comfort, versatility, and understated style. It sold out immediately, signaling strong demand for Mansur Gavriel’s distinct point of view in footwear.

_ project team

Melisa Goldie: Chief Marketing Officer

Rachel Mansur + Floriana Gavriel: Creative Direction

Photographer: Chaumont + Zaerpour

Video: Jacques Baguenier

_ services provided

360˚ Marketing Campaign
Creative Strategy
Media Strategy

Mansur Gavriel Dance Ballerina. Refined.
Effortless.
Made to Move.