MANSUR GAVRIEL: MG GENERAL STORE
In October 2024, Mansur Gavriel launched the MG General Store—a curated digital marketplace inspired by the brand’s roots. The first edition, a love letter to Italy, featured artisan-made goods and storytelling both online and through limited-edition zines at NYC newsstand pop-ups. The launch drove a 54% lift in web traffic and a 64% increase in new customers, proving the power of immersive, culturally driven commerce.
_ project team
Melisa Goldie: Chief Marketing Officer
Rachel Mansur + Floriana Gavriel: Creative Directors
Photographer: Oscar Calleja
Stylist: Matt Cullen
_ services provided
360˚ Marketing Campaign
Creative Strategy
Media Strategy
A celebration of Italian Craftsmanship curated by Rachel Mansur & Floriana Gavriel.
