The campaign successfully captured the fun, flirty, and softly sensual appeal of the brand. Launched a capsule collection of DYNAMITE swim, entering into a new product category for the brand. Shot by Colina Rentmeester, the imagery of Sara Sampaio went instantly viral.

_ project team

Lynette Cortez: Creative Direction

_ services provided

Creative Direction
Fractional Leadership

_ collaborators

Coliena Rentmeester, Photographer
Sarah Gore Reeves, Stylist

Sun hat, One-piece garment, Leg, Neck, Waist, Sleeve, Knee, Thigh, Gesture
People on beach, Flash photography, Sun hat, Shoulder, Happy, Comfort, Travel, Waist
People in nature, Flash photography, Water, Sky, Arm, Shoulder, Leg, Beach, Happy
People on beach, Flash photography, Water, Comfort, Orange, Brassiere, Sunlight, Happy
Flash photography, Lip, Smile, Outerwear, Shoulder, Dress, Textile, Sleeve, Orange, Waist
One-piece garment, Flash photography, Dress, Waist
Swimsuit top, Hair, Water, Sky, Shoulder, Leg, Brassiere, Swimwear, Beach
People on beach, Flash photography, Water, Sky, Cloud, Waist, Happy, Dress
Joint, Wood, Waist, Thigh, Leisure, Wall
Vision care, Joint, Lip, Arm, Shoulder, Goggles, White, Sunglasses, Neck, Eyewear
People on beach, Swimsuit top, Flash photography, Hair, Water, Joint, Sky, Shoulder, Leg, Brassiere
Active pants, Joint, Glasses, Shoulder, Arm, Sunglasses, Neck, Waist, Sleeve, Orange
One-piece garment, Flash photography, Hair, Joint, Shoulder, Blue, Leg, Muscle, Dress, Thigh

Stylist Sarah Gore Reeves flawlessly combined accessories for a laid-back layered look.

Launching swim for the brand was an exciting
challenge requirering
top talent and casting (plus great weather!).