DYNAMITE: SEASIDE ESCAPE
The campaign successfully captured the fun, flirty, and softly sensual appeal of the brand. Launched a capsule collection of DYNAMITE swim, entering into a new product category for the brand. Shot by Colina Rentmeester, the imagery of Sara Sampaio went instantly viral.
_ project team
Lynette Cortez: Creative Direction
_ services provided
Branding
Creative Direction
Fractional Leadership
_ collaborators
Coliena Rentmeester, Photographer
Sarah Gore Reeves, Stylist
↳ Stylist Sarah Gore Reeves flawlessly combined accessories for a laid-back layered look.
Launching swim for the brand was an exciting
challenge requirering
top talent and casting (plus great weather!).