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DYNAMITE: rebranding and repositioning

Women’s fast fashion retailer looking to break into the U.S. market. In six months, revenue increased 15% to 5M.

_ project team

Lynette Cortez: Creative Director

Tonya Clinton: Art Director

Kristen Male: Art Director

_ services provided

Branding
Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

David Roemer, Photographer

Coliena Rentmeester, Photographer
Kim Ficaro, Prop Stylist

Human body, Flash photography, Joint, Shoe, Shoulder, Leg, Neck, Knee, Sleeve, Thigh

Vision care, Glasses, Head, Lip, Eyebrow, Eye, Sunglasses, Mouth, White, Goggles

Vision care, Facial expression, Joint, Glasses, Lip, Arm, Shoulder, Sunglasses, Muscle, Eyewear

Vision care, Dress shirt, Glasses, Eyewear, Sunglasses, Textile, Sleeve, Collar, Hat, Waist

Joint, Photograph, Orange, Human, Fashion, Sleeve, Yellow, Gesture, Waist, Thigh

Flash photography, Basic pump, Fashion model, Joint, Arm, Shoulder, Leg, Neck, Thigh, Knee

Photograph, Human, Fashion, Gesture, Art

Flash photography, Lip, Photograph, Shoulder, White, Black, Human, Fashion, Hat, Black-and-white

Hair, Joint, Skin, Lip, Hairstyle, Shoulder, Hat, Muscle, Fedora, Neck

Swimming pool, Water, Sky, Azure, Sleeve, Plant, Waist, Leisure, Aqua, Happy

Flash photography, Shoulder, Comfort, Plant, Black-and-white, Houseplant, Couch, Knee, Thigh, Style

New graphic direction elevated the brand in both print and digital channels.

↳ Developed series of conversations with influencers, artists, and celebs on topics that matter to engage customers and create buzz.

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