DYNAMITE: rebranding and repositioning

Women’s fast fashion retailer looking to break into the U.S. market. In six months, revenue increased 15% to 5M.

_ project team

Lynette Cortez: Creative Director

Tonya Clinton: Art Director

Kristen Male: Art Director

_ services provided

Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

David Roemer, Photographer

Coliena Rentmeester, Photographer
Kim Ficaro, Prop Stylist

Human body, Flash photography, Joint, Shoe, Shoulder, Leg, Neck, Knee, Sleeve, Thigh
Vision care, Glasses, Head, Lip, Eyebrow, Eye, Sunglasses, Mouth, White, Goggles
Vision care, Facial expression, Joint, Glasses, Lip, Arm, Shoulder, Sunglasses, Muscle, Eyewear
Vision care, Dress shirt, Glasses, Eyewear, Sunglasses, Textile, Sleeve, Collar, Hat, Waist
Joint, Photograph, Orange, Human, Fashion, Sleeve, Yellow, Gesture, Waist, Thigh
Flash photography, Basic pump, Fashion model, Joint, Arm, Shoulder, Leg, Neck, Thigh, Knee
Photograph, Human, Fashion, Gesture, Art
Flash photography, Lip, Photograph, Shoulder, White, Black, Human, Fashion, Hat, Black-and-white
Hair, Joint, Skin, Lip, Hairstyle, Shoulder, Hat, Muscle, Fedora, Neck
Swimming pool, Water, Sky, Azure, Sleeve, Plant, Waist, Leisure, Aqua, Happy
Flash photography, Shoulder, Comfort, Plant, Black-and-white, Houseplant, Couch, Knee, Thigh, Style
Neck, Waist, Thigh
Material property, Sleeve, Font

New graphic direction elevated the brand in both print and digital channels.

Font, Typesetting, Rectangle

Developed series of conversations with influencers, artists, and celebs on topics that matter to engage customers and create buzz.