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DYNAMITE: LAST DAYS OF SUMMER

Campaign supporting a new brand identity and seasonal launch: playful, modern, and relevant.

_ project team

Lynette Cortez: Creative Director
Kristen Male: Art Director

_ services provided

Branding
Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

David Roemer, Photographer
Kim Ficaro, Prop Stylist
Teddy Nelson, Video

People in nature, Flash photography, Plant, Shoulder, Leg, Sunlight, Thigh, Grass, Knee, Happy

Flash photography, Human body, Joint, Arm, Shoulder, Leg, Window, Wood, Waist, Standing

Flash photography, Black hair, Hairstyle, Smile, Leg, Thigh, Entertainment

Human body, Flash photography, Hair, Joint, Shoulder, Leg, Muscle, Fashion, Neck, Thigh

People in nature, Luggage and bags, Flash photography, Jeans, Plant, Shoulder, Sunglasses, Waist, Bag, Grass

Flash photography, Joint, Shoe, Shoulder, Leg, Sleeve, Knee, Thigh, Comfort, Waist

People in nature, Woody plant, Branch, Tree, Happy, Grass

People in nature, Flash photography, Woody plant, Smile, Tree, Happy, Grass, Fawn, Leisure

Joint, Lip, Shoulder, Leg, Comfort, Human, Eyewear, Fashion, Textile, Waist

Flash photography, Footwear, Joint, Shoe, Shoulder, Leg, Black, Eyewear, Sleeve, Knee

Window, Neck, Waist, Sleeve, Thigh, Flooring, Gown

Smile, Plant, Shoulder, Waist, Sunlight, Eyewear, Happy, Leisure, Cool, Grass

People in nature, Flash photography, Joint, Shoulder, Leg, Plant, Thigh, Table, Waist, Comfort

People in nature, Flash photography, Hairstyle, Shoulder, Leg, Smile, Thigh, Happy, Grass, Waist

Joint, Jeans, Shoe, Leg, Comfort, Thigh, Wood, Denim, Knee, Cool

Facial expression, Smile, Photograph, Fashion, Gesture, Happy, Tableware, Plant, Leisure

↳ Sexy, carefree and fun, dual location photography resonated in channels throughout North America.

The Fall campaign featured elevated essentials paired with accessories, a new category launch.

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