DYNAMITE: your new normal

We revitalized the brand strategy, creating a campaign that was a visual turning point. DYNAMITE, renowned for pantsuits and blouses, revisited business attire staples through a modernized styling lens.

_ project team

Lynette Cortez: Creative Direction
Tonya Clinton: Creative Direction

_ services provided

Branding
Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

Photographer: Coliena Rentmeester

Stylist: Sarah Gore Reeves
HMU: Amy Chin
Exec Producer: Jennifer Rosenblum
DP: Guy Merin

↳ The brand is known for wear-to-work and launched a more casual collection to pair with denim and sport.

Flash photography, Hair, Joint, Shoulder, Leg, Neck, Fashion, Sleeve, Knee, Thigh

Fashion Model, Long hair, Beauty, Waist, Blond, Grey

Flash photography, Joint, Skin, Lip, Leg, Neck, Shorts, Sleeve, Waist, Thigh

Fashion Model, One-piece garment, Beauty, Thigh, Knee, Dress, Calf, Foot

Forehead, Nose, Hair, Cheek, Skin, Lip, Chin, Eyebrow, Mouth, Shoulder

Joint, Hairstyle, Shoulder, Leg, Neck, Waist, Sleeve, Thigh, Grey, Knee

Human body, Flash photography, Hair, Joint, Head, Hand, Arm, Shoulder, Eyelash, Neck

Sheath dress, Human body, Hair, Head, Arm, Shoulder, Neck, Knee, Waist, Sleeve

Dress shirt, Human body, Flash photography, Hair, Head, Shoulder, Leg, Neck, Knee, Sleeve

Hair, Face, Head, Arm, Leg, Neck, Shorts, Sleeve, Knee, Waist

Casting was key to evolving the brand projection. We agree Hannah Ferguson was the perfect DYNA girl!

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