Honoring the un-perfect nature of women, this unmistakably sensual and uniquely vibrant campaign captured the desire to dress for yourself and no one else.

_ project team

Lynette Cortez: Creative Director
Tonya Clinton: Art Director

_ services provided

Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

Sarra Fleur Abou-El-Haj, Photographer
Cate Sheehy, Stylist
Hervé Claude Bernard, Hair
Andie Markoe-Byrne, Makeup

Hair, Joint, Skin, Lip, Chin, Hairstyle, Eyebrow, Shoulder, Photograph, Eyelash
Flash photography, Arm, Eyelash, Gesture, Finger, Happy
Hair, Lip, Hairstyle, Watch, Eyebrow, Black, Fashion, Neck, Sleeve, Gesture
Flash photography, Fashion design, Joint, Neck, Sleeve, Waist, Gesture, Thigh, Knee
Flash photography, Lip, Hand, Hairstyle, Arm, Shoulder, Eyebrow, Eyelash, Black, Fashion
Flash photography, Fashion model, Hair, Joint, Lip, Shoulder, Neck, Eyelash, Sleeve, Waist
Hair, Face, Forehead, Nose, Skin, Head, Lip, Chin, Hand, Eyebrow
Flash photography, One-piece garment, Hair, Lip, Shoulder, Neck, Sleeve, Eyelash, Waist, Dress
Flash photography, Human body, Lip, Hand, Eyelash, Neck, Gesture, Finger, Elbow
Flash photography, Lip, Eyebrow, Shoulder, Eyelash, Neck, Gesture, Makeover
Forehead, Hair, Joint, Skin, Head, Lip, Chin, Eyebrow, Shoulder, Eye
Flash photography, Hair, Joint, Shoulder, Eyelash, Neck, Sleeve
Hair, Face, Skin, Head, Lip, Chin, Eyebrow, Shoulder, Eye, Eyelash
Body jewelry, Lip, Chin, Eyebrow, Eyelash, Lipstick, Neck, Ear, Gesture, Makeover
Vision care, Body piercing, Flash photography, Lip, Eyelash, Earrings, Neck, Jaw, Ear
Flash photography, Lip, Shoulder, Eyelash, Neck, Sleeve, Makeover, Waist
Skin, Lip, Hand, Eyebrow, Shoulder, Eyelash, Neck, Ear, Sleeve, Gesture

Black. White. Simple.
Clean. Elegant. Glow.
Perfect. Un-Perfect.

Casting is so important and plays a major role in changing brand perception.