Sports equipment, Flash photography, Footwear, Sky, Muscle, Shorts, Ball, Gesture, Knee, Sportswear


Revitalized LIVI, Lane Bryant’s active brand with new visual energy, branding, and creative direction.

_ project team

Lynette Cortez: Creative Director
Renée Cerro: Art Director

Tonya Clinton: Art Director
Kristen Male: Art Director

_ services provided

Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

Coliena Rentmeester, Photographer
Sarah Gore Reeves, Stylist
Rolando Beauchamp, Hair
Laura Stiassni, Makeup
Kim Ficaro, Prop Stylist
Teddy Nelson, Video

Flash photography, Sky, Skyscraper, Building, Gesture, Leisure, Thigh, Travel
Flash photography, Street stunts, Sky, Smile, Thigh, Happy, Rolling
Active pants, Human body, Flash photography, yoga pant, Face, Hair, Joint, Stomach, Sleeve, Waist
Glasses, Joint, Shoulder, Muscle, Eyewear, Sunglasses, Neck, Sky, Sleeve, Brassiere
Human body, Hair, Joint, Shoulder, Stomach, Muscle, Neck, Sleeve, Waist
Active tank, Clothing, Joint, Chin, Shoulder, Eyebrow, Azure, Neck, Eyelash, Sleeve
yoga pant, Active pants, Performing arts, Sky, Knee, Thigh, Waist, Exercise, Sportswear
yoga pant, Active pants, Sports equipment, Flash photography, Joint, Shoulder, Stomach, Leg, Neck, Ball
Flash photography, yoga pant, Sky, Shoulder, Cloud, Waist, Knee, Building, Thigh, Eyewear
People in nature, Human body, Flash photography, Hair, Sky, Cloud, Arm, Smile, Stomach, Neck

Having a movement coach on-set ensured correctness of movement, and helped the girls relax and have fun.

New energy shines through, from roof-top yoga to that post work-out glow.