Sports equipment, Flash photography, Footwear, Sky, Muscle, Shorts, Ball, Gesture, Knee, Sportswear

LIVI FOR LANE BRYANT: MADE TO MOVE YOU

Revitalized LIVI, Lane Bryant’s active brand with new visual energy, branding, and creative direction.

_ project team

Lynette Cortez: Creative Director
Renée Cerro: Art Director

Tonya Clinton: Art Director
Kristen Male: Art Director

_ services provided

Branding
Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

Coliena Rentmeester, Photographer
Sarah Gore Reeves, Stylist
Rolando Beauchamp, Hair
Laura Stiassni, Makeup
Kim Ficaro, Prop Stylist
Teddy Nelson, Video

Flash photography, Sky, Skyscraper, Building, Gesture, Leisure, Thigh, Travel

Flash photography, Street stunts, Sky, Smile, Thigh, Happy, Rolling

Active pants, Human body, Flash photography, yoga pant, Face, Hair, Joint, Stomach, Sleeve, Waist

Glasses, Joint, Shoulder, Muscle, Eyewear, Sunglasses, Neck, Sky, Sleeve, Brassiere

Human body, Hair, Joint, Shoulder, Stomach, Muscle, Neck, Sleeve, Waist

Active tank, Clothing, Joint, Chin, Shoulder, Eyebrow, Azure, Neck, Eyelash, Sleeve

yoga pant, Active pants, Performing arts, Sky, Knee, Thigh, Waist, Exercise, Sportswear

yoga pant, Active pants, Sports equipment, Flash photography, Joint, Shoulder, Stomach, Leg, Neck, Ball

Flash photography, yoga pant, Sky, Shoulder, Cloud, Waist, Knee, Building, Thigh, Eyewear

People in nature, Human body, Flash photography, Hair, Sky, Cloud, Arm, Smile, Stomach, Neck

↳ Having a movement coach on-set ensured correctness of movement, and helped the girls relax and have fun.

New energy shines through, from roof-top yoga to that post work-out glow.

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