Joint, Head, Shoulder, Muscle, Organ, Eyelash, Stomach, Neck, Waist, Thigh

Luggage and bags, Outerwear, Shoulder, Product, Black, Bag, Sleeve, Waist, Font

↳ We cast models who represent the brand's values: strong, diverse, sexy, confident.

Facial expression, Flash photography, Face, Skin, Lip, Hairstyle, Shoulder, Lipstick, Mouth, Eyelash

Flash photography, Hand, Arm, Fashion, Eyelash, Gesture

Lingerie top, Human body, Flash photography, Hair, Joint, Arm, Shoulder, Stomach, Leg, Neck

Human body, Hair, Hand, Arm, Dress, Leg, Comfort, Wood, Neck, Textile

Lingerie top, Shoulder, Blue, Azure, Green, Black, Neck, Textile, Brassiere

Material property, Shoulder, Neck, Wood, Waist, Floor, Flooring, Brick, Wall

Hair, Face, Footwear, Smile, Joint, Shoe, Shoulder, Leg, Black, Sleeve

Lingerie top, Hair, Joint, Head, Smile, Lip, Stomach, Hairstyle, Arm

Human body, Arm, Leg, Gesture, Finger, Wood, Art, Thumb

Flash photography, One-piece garment, Neck, Sleeve, Waist

We brought a strategic lens to the storytelling of the campaign, using multiple types of photography.

Tell me how to say it’s the holiday season without telling me it’s the holiday season...

LANE BRYANT: CELEBRATE YOUR INCREDIBLE

Holiday campaign showcasing new photo direction and casting approach, featuring Katie Sturino, Megababe CEO and influencer, rocking the season’s key looks.

Flash photography, Footwear, Joint, Lip, Shoe, Shoulder, Leg, Neck, Sleeve, Waist

One-piece garment, Flash photography, Day dress, Joint, Sleeve, Waist, Thigh

Flash photography, Face, Smile, Lip, Eyebrow, Muscle, Lipstick, Fashion, Eyelash, Sleeve

Flash photography, Joint, Leg, Sleeve, Waist, Knee, Thigh

_ project team

Lynette Cortez: Creative Director
Renée Cerro: Art Director

Tonya Clinton: Art Director
Kristen Male: Art Director

_ services provided

Branding
Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

Coliena Rentmeester, Photographer
Sarah Gore Reeves, Stylist
Rolando Beauchamp, Hair
Laura Stiassni, Makeup
Kim Ficaro, Prop Stylist
Teddy Nelson, Video
Cassie Robinson, Stills

↳ The holiday campaign was powered by new collaborators we brought into our collective. Photography by Coliena Rentmeester. Styling by Sarah Gore Reeves.

↳ We're obsessed when it comes to getting the best shot. The shoe model? Our very own Art Director, Renée Cerro.

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