Joint, Head, Shoulder, Muscle, Organ, Eyelash, Stomach, Neck, Waist, Thigh
Luggage and bags, Outerwear, Shoulder, Product, Black, Bag, Sleeve, Waist, Font

We cast models who represent the brand's values: strong, diverse, sexy, confident.

Facial expression, Flash photography, Face, Skin, Lip, Hairstyle, Shoulder, Lipstick, Mouth, Eyelash
Flash photography, Hand, Arm, Fashion, Eyelash, Gesture
Lingerie top, Human body, Flash photography, Hair, Joint, Arm, Shoulder, Stomach, Leg, Neck
Shoe, White, Black, Textile, Cool, Font
Human body, Hair, Hand, Arm, Dress, Leg, Comfort, Wood, Neck, Textile
Lingerie top, Shoulder, Blue, Azure, Green, Black, Neck, Textile, Brassiere
Material property, Shoulder, Neck, Wood, Waist, Floor, Flooring, Brick, Wall
Hair, Face, Footwear, Smile, Joint, Shoe, Shoulder, Leg, Black, Sleeve
Lingerie top, Hair, Joint, Head, Smile, Lip, Stomach, Hairstyle, Arm
Human body, Arm, Leg, Gesture, Finger, Wood, Art, Thumb
Flash photography, One-piece garment, Neck, Sleeve, Waist

We brought a strategic lens to the storytelling of the campaign, using multiple types of photography.

Tell me how to say it’s the holiday season without telling me it’s the holiday season...


Holiday campaign showcasing new photo direction and casting approach, featuring Katie Sturino, Megababe CEO and influencer, rocking the season’s key looks.

Flash photography, Footwear, Joint, Lip, Shoe, Shoulder, Leg, Neck, Sleeve, Waist
One-piece garment, Flash photography, Day dress, Joint, Sleeve, Waist, Thigh
Flash photography, Face, Smile, Lip, Eyebrow, Muscle, Lipstick, Fashion, Eyelash, Sleeve
Flash photography, Joint, Leg, Sleeve, Waist, Knee, Thigh

_ project team

Lynette Cortez: Creative Director
Renée Cerro: Art Director

Tonya Clinton: Art Director
Kristen Male: Art Director

_ services provided

Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

Coliena Rentmeester, Photographer
Sarah Gore Reeves, Stylist
Rolando Beauchamp, Hair
Laura Stiassni, Makeup
Kim Ficaro, Prop Stylist
Teddy Nelson, Video
Cassie Robinson, Stills

The holiday campaign was powered by new collaborators we brought into our collective. Photography by Coliena Rentmeester. Styling by Sarah Gore Reeves.

We're obsessed when it comes to getting the best shot. The shoe model? Our very own Art Director, Renée Cerro.