Human body, Hair, Glasses, Hand, Hairstyle, Shoulder, Shorts, Leg, Eyewear, Dress


Reimagined a $2B DTC business that elevated the collection and focused on editorial storytelling.

_ project team

Lynette Cortez: Creative Direction

_ services provided

Creative Direction

People on beach, Flash photography, Hair, Water, Hairstyle, Shoulder, Photograph, Eyelash, Fashion, Neck
People on beach, Flash photography, Water, Photograph, Light, Sky, Happy, Travel, Waist
Swimsuit top, Flash photography, Muscle, Brassiere, Swimwear, Thigh
People in nature, Swimsuit top, Flash photography, Water, Light, Brassiere, Swimwear, Happy, Thigh, Undergarment
Lingerie top, Human body, Swimsuit bottom, Clothing, Joint, Hand, Shoe, Leg, Swimwear, Thigh
People on beach, Flash photography, Shoulder, Water, Muscle, Swimwear, Gesture, Sunlight, Happy
People in nature, Flash photography, Lip, Hairstyle, Eyelash, Happy
People in nature, Flash photography, Hair, Water, Leg, Muscle, Brassiere, Swimwear
Outdoor recreation, Thigh, Watercraft, Swimwear, Leisure, Fun
Facial expression, Outerwear, Photograph, Fashion, Human, Community, Font
People on beach, Water, Shorts, Leg, Dress, Wood, Happy, Thigh

Environmental and selfie-style shots added a feeling of authenticity to the brand’s signature Swim catalogue.

Guy Aroch's photography captured that sizzling moment when supermodels and exotic locations meet.

A more approachable and relatable interpretation of sexy was carried throughout the campaign.