![Human body, Hair, Glasses, Hand, Hairstyle, Shoulder, Shorts, Leg, Eyewear, Dress](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/7cJRUEKRCE.jpg)
VICTORIA'S SECRET: SWIM CATALOGUE EVOLUTION
Reimagined a $2B DTC business that elevated the collection and focused on editorial storytelling.
_ project team
Lynette Cortez: Creative Direction
_ services provided
Branding
Creative Direction
![People on beach, Flash photography, Hair, Water, Hairstyle, Shoulder, Photograph, Eyelash, Fashion, Neck](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/hywpE17ueV.jpg)
![People on beach, Flash photography, Water, Photograph, Light, Sky, Happy, Travel, Waist](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/YWKV4MDuGK.jpg)
![Swimsuit top, Flash photography, Muscle, Brassiere, Swimwear, Thigh](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/xRbn9fnpdR.jpg)
![People in nature, Swimsuit top, Flash photography, Water, Light, Brassiere, Swimwear, Happy, Thigh, Undergarment](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/ManFV8RqSz.jpg)
![Lingerie top, Human body, Swimsuit bottom, Clothing, Joint, Hand, Shoe, Leg, Swimwear, Thigh](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/HsZh0lgNiF.jpg)
![People on beach, Flash photography, Shoulder, Water, Muscle, Swimwear, Gesture, Sunlight, Happy](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/xZwP4XgnV9.jpg)
![People in nature, Flash photography, Lip, Hairstyle, Eyelash, Happy](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/t0Mme0E9dF.jpg)
![People in nature, Flash photography, Hair, Water, Leg, Muscle, Brassiere, Swimwear](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/hrC7fMXfys.jpg)
![Outdoor recreation, Thigh, Watercraft, Swimwear, Leisure, Fun](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/pYBR1EqP08.jpg)
![Facial expression, Outerwear, Photograph, Fashion, Human, Community, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/nAn9daK64K.jpg)
![People on beach, Water, Shorts, Leg, Dress, Wood, Happy, Thigh](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/gQRHSn1LuxOUnZlqSK8osBN35LG2/image/nLW9KnDVnh.jpg)
↳ Environmental and selfie-style shots added a feeling of authenticity to the brand’s signature Swim catalogue.
↳ Guy Aroch's photography captured that sizzling moment when supermodels and exotic locations meet.
A more approachable and relatable interpretation of sexy was carried throughout the campaign.